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FF Software Technologies

Real estate

Lead automation and CRM for real estate businesses.

Respond to every property enquiry quickly and keep each lead moving toward a site visit.

Common challenges

What slows real estate teams down

  • Leads from property portals, ads and WhatsApp are scattered.
  • Slow first responses lose interested buyers.
  • Site visits are scheduled by back-and-forth calls.
  • Follow-ups stop after the first few attempts.

Recommended workflows

What we typically automate

Instant lead response

New enquiries receive project details immediately.

Site-visit scheduling

Buyers choose a visit slot and receive reminders.

Follow-up sequences

Leads are followed up until they visit, book or opt out.

Source tracking

See which portal or campaign brings the best leads.

Example automation

How it can work

Example: portal lead to site visit
Example
  1. Lead arrives

    An enquiry comes in from a property portal.

  2. Details sent

    Project brochure and location sent on WhatsApp.

  3. Visit booked

    The buyer picks a site-visit slot.

  4. Sales callHuman step

    A sales executive confirms the visit.

Example workflow — for illustration only.

FAQ

Real estate: common questions

Do we need to replace the software we already use?

Usually not. Most real estate businesses start by connecting and automating the tools they already use, and add custom software only where the existing tools can't support the workflow.

Will a person stay in control of important decisions?

Yes. Workflows can require human approval for anything sensitive — prices, payments, refunds or customer commitments — and every action is logged.

Free 30-minute call with an AI expert

Find out what you could automate.

Tell us where the manual work is. We'll suggest the first workflow to automate, what it involves and the next steps — no obligation.